About
What is ASRM?
ASRM (AI Search Rank Monitor) measures how often AI engines mention, cite and recommend a brand when buyers ask questions in its category. It asks ChatGPT, Claude, Perplexity and Gemini real buyer questions, records which brands each answer names and which sites it cites, and turns that into a score a team can track and improve.
ASRM (AI Search Rank Monitor) is an AI visibility monitoring service at asrm.ai. It is not the American Society for Reproductive Medicine.
Why it exists
AI engines now sit between buyers and brands. Someone asks which tool, service or provider to choose and gets one answer naming a few brands. A brand missing from that answer is invisible to that buyer, and nothing in its web analytics says so. ASRM makes that surface measurable.
What it measures
- The free scan gives any domain a one-time 0 to 100 score from ChatGPT, Claude, Perplexity and Gemini, combining how often they mention the brand with how often they cite its website. About a minute, no signup.
- Paid trackingre-runs a larger question set weekly or daily and scores mention rate, answer position and share of voice, tracks citations separately, shows the competitors named in the brand's place, and turns the gaps into an action plan. Solo tracks ChatGPT, Claude and Perplexity; Agency plans add Gemini, Google AI Overviews and white-label reports.
Who builds it
ASRM is built by the team behind Production List (the Film & Television Industry Alliance's production directory) and Gift of Parenthood. We built it for our own brands first; the case studies show what it measured on them, with the shared ownership disclosed.
Use ASRM inside your AI assistant
ASRM runs a free MCP server, so ChatGPT, Claude and other assistants can check a website's AI readiness and answer from ASRM's guides. Setup takes a minute.