What does ChatGPT say about my brand?

The direct way to find out what ChatGPT says about your brand is to ask it the questions a buyer would ask, not your brand name directly. Asking ChatGPT to describe your brand by name gets you a summary of what it knows. Asking the buyer question, the best options in your category, tells you whether it thinks of you unprompted, which is the version that actually matters.

Two different questions, two different answers

"What do you know about [brand]?" asks ChatGPT to describe you directly. It will usually produce something, drawn from training data and sometimes a quick search, even for brands it barely knows.

"What are the best options for [category]?" is the real test. This is what buyers actually ask, and it is the question where your brand either shows up on its own merit or does not show up at all.

What to look for in the answer

• Are you named at all, and how early in the list.
• What ChatGPT says about you, if anything, and whether it is accurate.
• Which competitors get named instead or alongside you.
• Whether the answer cites a source, and which one.

Why the answer can change

ChatGPT's answers shift as the model updates and as it decides whether to search live for a given question. The same question can get a different answer next month, so a single check is a snapshot, not a verdict. That is why tracking the question over time matters more than any one answer.

Get the full picture, not just ChatGPT

Buyers research across more than one engine. ASRM's free scan asks your category's real buyer questions across ChatGPT, Claude, Perplexity, and Gemini, and shows your score, what the engines say about your brand, the competitors taking your place, and the sources they cite. About a minute, no signup.