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AI visibility, explained
How AI engines decide which brands to mention, cite, and recommend, and how to become one of them.
ChatGPT vs Claude vs Perplexity vs Gemini: how each one searches and cites
The four major AI engines do not search or cite the same way. Here is how ChatGPT, Claude, Perplexity, and Gemini each decide what to say about your brand, compared side by side.
AI mention rate: what it measures and how to raise it
Mention rate is half of your AI visibility score: how often AI engines name your brand at all in category buyer questions. Here is what it measures, why it carries the most weight, and what raises it.
AI citation rate: what it measures and where it fits in your score
Citation rate is how often AI engines link your site as a source when they search live. It feeds the free scan's score and is tracked separately in paid tracking. Here is what it measures and what raises it.
What does Perplexity say about my brand?
The fastest way to find out what Perplexity says about your brand: what to ask, what to look for, and a free automated check across all four major engines.
What does Claude say about my brand?
The fastest way to find out what Claude says about your brand: what to ask, what to look for, and a free automated check across all four major engines.
What does Gemini say about my brand?
The fastest way to find out what Gemini says about your brand: what to ask, what to look for, and a free automated check across all four major engines.
How to track brand mentions in Perplexity
Perplexity searches the live web for almost every answer, so its mentions move faster than other engines. Here is how to track them properly and what to record.
How to track brand mentions in Claude
Claude blends trained knowledge with optional search. Here is how to track whether it mentions and cites your brand, and what to record each time.
How to track brand mentions in Gemini
Gemini blends trained knowledge with live Google Search grounding. Here is how to track whether it mentions and cites your brand, and what to record each time.
How to get cited by ChatGPT
ChatGPT answers from training and cites sources when it searches the live web. Here is what makes a page citable, what earns a mention without a search, and how to check where you stand.
How to get cited by Claude
Claude blends trained knowledge with optional web search. Here is what that means for getting mentioned and cited, and how to check where you stand today.
Answer position: the AI visibility signal most people miss
Being named by an AI engine is not the same as being named first. Here is what answer position measures, why it matters, and how to move up.
The AI visibility checklist
A practical checklist for AI visibility work: positioning, third-party presence, citable content, entity hygiene, and measurement, in the order to tackle them.
How often should you check your AI visibility?
AI engine answers drift as models update and sources change. Here is how to set a monitoring cadence that catches real movement without chasing noise.
How to get cited by Gemini
Gemini blends trained knowledge with live Google Search grounding. Here is what that means for getting cited and how to check where you stand today.
How to get cited by Perplexity
Perplexity answers by searching the live web and citing sources. Here is what makes a page citable and how to check whether Perplexity cites you today.
How to track brand mentions in ChatGPT
Manual spot checks work once. Here is how to track ChatGPT brand mentions properly: what to ask, what to record, and how to automate it.
AI share of voice: what it means and how to calculate it
AI share of voice is your brand's mentions as a percentage of all brand mentions in AI engine answers, you versus named competitors. Here is the formula and how to use it.
What does ChatGPT say about my brand?
The fastest way to find out what ChatGPT says about your brand: what to ask, how to read the answer, and a free automated check across all four major engines.
What is AI visibility?
AI visibility is how often AI engines like ChatGPT, Claude, Perplexity, and Gemini mention, cite, and recommend your brand. Here is how it works and how to measure it.
How to get ChatGPT to recommend your brand
Practical steps to make ChatGPT and other AI engines name and recommend your brand: clear positioning, third-party presence, citable pages, and measurement.
Generative engine optimization (GEO): a practical guide
GEO is the practice of earning presence in AI-generated answers. What it is, how it differs from SEO, and a practical playbook to start.
Why your brand doesn't show up in AI search answers
The five most common reasons AI engines skip a brand, how to diagnose which one applies to you, and what actually fixes each.
AI visibility score: what it measures and how to raise it
How ASRM's 0 to 100 AI visibility scores work: the free scan's mention and citation score, paid tracking's composite of mention rate, answer position, and share of voice, what counts as good, and the levers that move each signal.
Where does your brand stand?
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