The AI visibility checklist

AI visibility work touches a lot of surfaces at once: your own site, the pages other people write about you, and how you show up when the engines search live. This checklist puts the work in a practical order, from fastest to fix to slowest to compound.

1. Measure your baseline first

• Run a scan across the major engines before changing anything, so you have a before to compare against.
• Note which engines mention you and which skip you entirely; the pattern points at the cause.
• Note which competitors show up in your place; they are the specific benchmark, not an abstract one.

2. Fix positioning clarity

• State what you are and who you are for in plain category language, high on your homepage.
• Match the language buyers actually use, not internal or invented category terms.
• Keep the description consistent everywhere it appears: your site, your bio pages, your listings.

3. Build third-party presence

• Get listed on the review and directory sites your category already trusts.
• Pursue inclusion in existing comparison and best-of articles before writing your own.
• Check that every listing describes you the same way; conflicting descriptions confuse engines and buyers alike.

4. Publish citable content

• Write pages that answer specific buyer questions directly, near the top, before any brand framing.
• Cover definitional and comparative topics, not only product marketing pages.
• Add FAQ and Organization schema so pages are easy to lift and attribute correctly.

5. Clean up entity hygiene

• Use the same brand name and spelling everywhere; inconsistent naming splits your footprint.
• Keep your own site's facts (pricing, features, positioning) current; stale pages teach engines the wrong thing.
• Make sure your site is not blocking the crawlers AI engines use to fetch pages at answer time.

6. Set a measurement cadence

• Re-check on a schedule, since answers shift as models update and sources change.
• Track per engine, not just an average; being strong on one and absent on another is common and needs different fixes.
• Watch which competitors gain or lose ground alongside you, not just your own number in isolation.

Run the first check

ASRM's free scan covers step one of this checklist automatically: a 0 to 100 AI visibility score across ChatGPT, Claude, Perplexity, and Gemini, the competitors taking your place, and the sources engines cite in your category. About a minute, no signup.