AI visibility score: what it measures and how to raise it

An AI visibility score compresses a simple question into one number: when AI engines answer buyer questions in your category, how present are you? ASRM runs real buyer questions across ChatGPT, Claude, Perplexity, and Gemini and reports two scores. The free scan's one-time score combines how often engines mention your brand with how often they cite your website, weighting mentions more heavily. Paid tracking's composite score goes deeper and combines the three signals below.

The three signals

Mention rate, 50 percent of the paid composite: of the category questions asked, in what share of answers does the engine name your brand? This is the headline signal. It captures whether engines think of you at all when composing an answer in your space.

Answer position, 25 percent: when you are named, how early do you land among the brands the engine lists? Being named first reads as a stronger answer than being named last, and the score reflects that.

Share of voice, 25 percent: of all the brand mentions across the answers checked, what share are yours versus your named competitors'? A brand can have a solid mention rate and still lose the category if competitors dominate every answer it appears in. Share of voice catches that.

What a good score looks like

There is no universal passing grade because categories differ in competitiveness. The useful readings are relative: your trajectory over time, and your standing against the competitors named in your category answers. A 40 in a crowded category with rising trend beats a static 60 in an empty one. Direction and gaps matter more than the absolute number.

Raising mention rate

• Make your category obvious: plain-language positioning on your homepage and in every third-party description.
• Earn presence in the comparison and review content engines learn from and retrieve.
• Keep naming consistent so models connect your brand across sources.

Raising answer position and share of voice

• Identify the competitors actually taking your slots, not just the obvious rivals.
• Be the brand third-party sources mention first, not just mention at all, in the comparison content engines draw from.
• Publish pages that answer buyer questions directly, high on the page, with clear headings and FAQ or Organization schema so engines can lift and attribute them confidently.

Measure it now

The fastest way to know where you stand is to run the scan. ASRM's free AI visibility score takes about a minute, needs no signup, and shows your score, the engines that skip you, the competitors taking your slots, and the sources engines cite in your category.